How to Choose A Voiceover Artist: Have A Look at the Tips On How To
Many companies allocate a marketing budget to cater to how their company looks, however, how many pay attention to the way the company sounds. Most people ask if it matters who the voiceover is others do not even care. However, there are many reasons that you need to be concerned. If you want to get it right, you need to be keen on the voiceover artist that you hire. You must look for a good voiceover artist that will deliver the message to your clients in a way in which they can understand. Therefore, when you are selecting a voiceover artist, here are some of the tips that can assist you in making the right choice.
The first thing to ask yourself is who are you and what is your brand? The person you select to voice your video automatically becomes the voice of your brand. They should mirror the personality, tone, and style of your company. Think about the attributes that resemble your brand. Do you want your audience to know you are so reliable, strong and trustworthy brand or a brand that is not serious and carefree? The voiceover artist must reflect all these attributes and must have all these qualities on the entire film. It can be beneficial to think about how your target customers might sound and so, you must find these qualities in your voiceover artist. When you choose the wrong voiceover artist, your audience will have no clue about the kind of company that you are. They get a negative impression of your brand and are put off by your product offerings within seconds.
You must also consider your audience. The rule of thumb is if you are targeting a male audience, then a male voiceover is the ideal alternative and vice versa also applies. This is also true when it comes to the age range. You can approximate the age of the artist to the audience. This is the best way to go. Most of the time, however, gender can be interchanged and it will not be a deal-breaker.
Lastly, you need to put into consideration what your audience is saying. Some of the voiceover artists are fitted for a commercial type of delivery. They can be efficient for a 10-second commercial but not appropriate for a corporate video. On the other hand, other voiceover artists can also be flexible and can easily adapt to any tone and style that is needed. That means that you need to listen to various voices before you pick one and ensure that you know what you are looking for. Accent can play an integral role. For example, your company is based in a local west Australian market, you can try looking for an accent that is equivalent to that. But, contemplate what is going to work best if you are creating a feeling for your international market and you need to get the international feel.