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Guidelines For Designing a Squarespace Website’s Landing Page

The sole purpose of the landing page is to capture the web visitor’s information through an inclusion form. Visitors to your landing page becomes a lead once they fill in the form. The efficiency of the landing page when it comes to the lead-generating cannot be matched by a form juts casually places on any page. The best landing pages feature equal exchange in that, if you want the visitors to give up their information then you have to have compelling offers. To design an effective landing page, you have to focus on encouraging the visitors to fill out the form and here are some of the tips on how you can go about that.

The potential leads will be scouring the pages quickly for key information, and this means therefore that you have to be really focused and not have more than necessary. Having a tailored landing page is one of the best ways that you can directly speak to your visitors. The size, color, and even the actual contact should, therefore, help focus the visitors, and the bullets and headings should address their concerns, interest and pain points too. One of the best ways that you can focus the visitors’ attention exactly where you want is through the use of the contrasting colors.

Branding your page will not only further the business’s recognition, but will also give them confidence of their place in the infobahn. Adding social proof like excerpted social media post from the pas clients is one of the ways that you can offer credibility and assure them that you are trustworthy. Filling out the form is the primary task here, and while the flashy design might be good for the eyes, they can be a distraction. These pages may also take extra time to load and this is not good for you because people will not want to wait around for a page that is taking more time than necessary to load.

The ability of the visitors to quickly interpret what to read and where to go in order to fill in the form, the layout, is the most unimportant aspect of the landing page. You should, therefore, make sure that the visitors have an easy time on the landing page, easy to follow procedures and a great experience altogether. The landing page is the dedicated page where you turn the visitors into leads, and should therefore be a priority.
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